Hello and welcome to our first blog post.
I'm very excited to write down these words, present and share our activity, products and services with the world.
At this blog I will love to introduce my company and myself, share our story ,mission and core values.
My name is Liz Sando and I'm the co-founder of VIA Diamonds LTD.
If you were tell me a decade ago that I would create a diamond jewelry brand I would probably ask you "Where did you get this from?".
What has happened in this decade is that I worked for a veteran diamond merchant at the Israel Diamond Exchange and at the same time studied for a bachelor's degree in business with specializations in entrepreneurship and innovation.
My only connection with diamond jewelry was making my friends & family (and their friends and families) engagement rings (from buying the diamond till laying it down to a chosen setting).
And so slowly over the years without noticing I realized I was a partner in creating hundreds of engagement rings (and some other diamond jewelry) and most importantly I enjoyed every second.
In the last 9 month (plus 8 years :) We revolve around diamonds.
(Even my house is located about 1000 feet from the IIsraeli diamond exchange).
With my amazing partners we have established and our brand - VIA DIAMONDS LTD.
We dream of expanding, making it accessible and selling diamond jewelry outside the borders of Israel.
We will be happy to provide a service and digital shopping experience at a high level and with an attentive ear.
In my worldview - I am in great gratitude and live the dream.
We are in a place where people with great love in their hearts, and full of appreciation come to consult with us, sharing what is on their hearts in order to choose a gift that has great meaning for their loved ones - these are exactly the values we believe in.
To be able to provide the best experience we can to each and every one of our clients we research, study, plan and develop technology - all so that we feel closer than ever and you will receive the highest quality jewelry that is created in a factory especially for you and comes straight to your doorstep!
